Competitive Intelligence Cover v2

Conducting Competitive Intelligence for Window and Door Dealers

The term “competitive intelligence” might make you think of corporate espionage, but it’s actually a simple, ethical and essential component to developing a business strategy. Whether you’re drafting a business plan or entering a new market, it helps to have as much information as possible about your the marketplace. It can provide insights into the dynamics and challenges in a structured, and disciplined manner. Download and fill out the attached worksheet to create a benchmark so that you can effectively outsmart your competition!