Creating a Unique Selling Proposition for Window and Door Dealers

You could have the most professional and reliable products and service and a price that is unbeatable, but no one will ever know about it if they don’t get past your value proposition and understand it right away. You have 60 seconds (or less) to make a great first impression so make sure you have a well-crafted unique selling proposition (USP) that will help you differentiate your business and attract and retain more customers. Also, keep in mind that components of your USP can also be very effectively used for online ad copy, website copy, print material and other places.

Below is template you can use to get started on your value prop (also referred to as an “elevator pitch”). Go ahead and create a great USP but, most importantly, make sure that you are comfortable delivering it by practicing it out loud or with some friends – and feel free to make any changes to the framework below so that it works well with your communication style.

 

For ________________________ (target customer)

who _______________________ (statement of the need or customer pain point)

< Insert your company name here >

is __________________________ (describe differentiating factor)

that provides ________________________. (mention unique products / service)

Unlike ________________________ (competitor products / service, other dealers)

< Insert your company name here >

is / provides ____________________. (add another differentiating factor / statement of benefit)

 

GET YOUR GUIDE TO DIFFERENT BUSINESS SEGMENTS YOU CAN TARGET TO GROW YOUR WINDOW & DOOR DEALERSHIP

Scale effectively to focus efforts on specific subsets of customers you are most capable of servicing, then exceed those customer expectations.
close-link

GET YOUR ONE PAGE BUSINESS PLAN TEMPLATE - AND JUMPSTART YOUR BUSINESS PLANNING PROCESS

If you don’t want to spend months on creating a business plan, a one-page business plan could be the answer you’ve been looking for!
close-link

CONDUCT A SWOT ANALYSIS OF YOUR BUSINESS WITH THIS HANDY TEMPLATE

Get your copy of this simple yet powerful framework so that you can plan and act effectively by taking stock of your business's strengths, weaknesses, opportunities, and threats.
close-link

OUTSMART YOUR COMPETITION WITH THIS COMPETITIVE INTELLIGENCE TEMPLATE 

Use this template to effectively gather insights into the dynamics and challenges of the competitive marketplace in a structured, disciplined and ethical manner.
close-link

LEARN THE 4 KEYS TO INCREASING COMMISSIONED SALES

One of the biggest challenges for a growing business is creating a smart sales strategy. Leverage these insights to increase commissioned sales effectively.
close-link

AVOID COSTLY HIRING MISTAKES BY USING THIS INTERVIEWER GUIDE AND ASSESSMENT FORM

Your employees are your most important (and perhaps most expensive) assets. Get better equipped to interview, assess and compare candidates so that you can make better hiring decisions.
close-link

DON'T LET UNEXPECTED EXPENSES THROW OFF YOUR BUDGET - AGAIN!

Work with your current income statement and our template to try to predict any future changes - before these predictions become reality. 
close-link

DON'T SPEND ANOTHER DOLLAR ON TRADESHOWS BEFORE DOWNLOADING THIS CHECKLIST

Use this checklist to plan better so that you can get the highest return on the time and money spent on exhibiting at tradeshows
close-link

LEARN WHICH METRICS ARE THE MOST IMPORTANT TO RUNNING A SUCCESSFUL DEALERSHIP

Keeping your dealership healthy is a matter of tracking the right metrics. In this guide we’ll show you which ones are the most important and how to use this information to meet your goals.
close-link

LEARN THE 5 KEYS TO EFFECTIVE SALES REPORTS

Watch your company grow with these effective tips for sales reports that guide and influence behavior
close-link

WHITEPAPER 3

Scale effectively to focus efforts on specific subsets of customers you are most capable of servicing, then exceed those customer expectations.
close-link

WHITEPAPER 4

Scale effectively to focus efforts on specific subsets of customers you are most capable of servicing, then exceed those customer expectations.
close-link

WHITEPAPER 5

Scale effectively to focus efforts on specific subsets of customers you are most capable of servicing, then exceed those customer expectations.
close-link

4 Business Segments Every Window & Door Dealer Should Be Looking At! 

Run a more profitable dealership with tips from industry experts!
close-link
Click Me